J2 is a strategic branding and creative agency making meaningful work happen each and every day. We partner with brands and organizations we believe in, who are driven by purpose to impact the world around them. Led by deep research and strategy we focus on creating transformative brands and visual identity systems that build lasting Attraction and Affinity.

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Branding Services
Strategy + Positioning
Brand Messaging
Visual Identity
Brand Implementation

Union Square
Placemaking in the heart of San Francisco.
Union Square
The Promise
Philadelphia will rise above the poverty line.
The Promise
Kimmel Cultural Campus
Uniting the performing arts of Philadelphia.
Kimmel Cultural Campus
Nationalities Service Center
100 Years & Counting.
Nationalities Service Center
Keystone Capsules
A tin company walks into a wine bar...
Keystone Capsules

Brands in Motion – Our 2022 Reel

Penn Dining
Helping Penn eat smarter.
Penn Dining
Mural Arts
Brand identity for the nation’s largest public art program.
Mural Arts
Love Park
A visual identity for one of Philly’s most iconic public spaces.
Love Park
Arts + Business Council
Meeting at the intersection of arts and commerce.
Arts + Business Council
Friends’ Central School
Quaker values going further.
Friends’ Central School

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