Green thumbs will save us all.

Whether you’re a nature lover or home gardener, an urban planner or land manager, Santa Barbara Botanic Garden wants everyone to grow native plants as a solution to our climate crisis. So our mission was clear; position the Garden as a model for environmental conservation and create a brand that helps them stand out and stand up for our planet. Leading with a contagious optimism that green thumbs can save us all, supported by provocative imagery connecting people to plants, the new brand harnesses the Garden’s vibrant energy and inspires each one of us to plant with purpose and protect our habitats, one native plant at a time.


  • Brand Strategy + Positioning
  • Voice + Messaging
  • Logo Design
  • Visual Brand Identity
  • Brand Guidelines
  • Web Design + Development
  • Copywriting
  • Print Design

More Work

Kimmel Cultural Campus
Uniting the performing arts of Philadelphia.
Kimmel Cultural Campus
Union Square
Placemaking in the heart of San Francisco.
Union Square