It's Showtime

When the Kimmel Center for Performing Arts opened in 2001, the city of Philadelphia had a brand new venue to celebrate, adding to the legacy of performing arts in our city. But awareness that the Academy of Music and Merriam Theater were also part of the Kimmel Cultural Campus was low. We were commissioned to help rebrand the Campus, unifying the venues and bringing the diversity of experiences to life. We did it through simple geometries reflecting the unique characteristics of each building. The result is a bold, elegant identity that celebrates the Kimmel Cultural Campus as a premiere destination for the diverse communities of Philadelphia to experience transformative arts and culture.


  • Brand Audit + Research
  • Brand Strategy + Positioning
  • Voice + Messaging
  • Visual Brand Identity
  • Brand Guidelines
  • Environmental Design

More Work

Love Park
A visual identity for one of Philly’s most iconic public spaces.
Love Park