Hip to be Square

Union Square is at the heart of San Francisco, quite literally. It’s been around since 1850 and was ready to reinvent itself inside a city that was changing rapidly around it. In research and positioning, we looked to that storied past and embraced what the square represents to both global tourists and locals alike today. It all came down to a whole lot of everything in just a few square blocks. A vibrant neighborhood that earned its spot at the heart of one of the greatest cities we’ve got. We brought it all to life with a refined and equally boisterous brand identity and voice that spoke to the beautiful union of all the things in and around the square.


  • Brand Audit + Research
  • Brand Strategy + Positioning
  • Voice + Messaging
  • Logo Design
  • Visual Brand Identity
  • Brand Guidelines
  • Web Design + Development
  • Print Design
  • Campaign Design
  • Video

More Work

Suburban Square
Brand and place for a suburban shopping mecca.
Suburban Square
Shop Penn
A brand for Penn’s retail curriculum.
Shop Penn