The Branch

Speak Up

Services
  • Brand Identity
  • Brand Activation
  • Website
Industry
  • Arts & Culture
  • Media
  • Social Impact
  • Technology

There’s always more to the story.

What started as a political podcast called Lost Debate has grown into a nonprofit digital media company now known as The Branch. Their mission is to infuse more empathy and objectivity into the conversations that dominate our news cycle. As they gained momentum and audiences grew, they needed a brand that more clearly represented that mission and was built to scale into all possible media channels. It was a classic case of the start-up brand needing to play catch-up with the success of the growing organization. We helped their brand grow alongside its following.

Dot Gain

Our media landscape is made up of dots. What was once the ink of our newspapers and magazines is now the reds, greens, and blues of our screens. They hold incredible power to polarize. We co-opted those dots to create the visual identity.

logo and brand name design for The Branch by J2

Digital Soapbox

The Branch’s website houses its entire evolving catalog of content. It had to be both functional and impactful at the same time. We made it incredibly easy to navigate and discover shows, articles, and other content while making damn sure our mission was crystal clear.

Site Experienced

Utility came first as we created a user-friendly experience to easily sort, find, listen to, and share content. We also built in plenty of elegant bells and whistles throughout that bring the brand to the life without getting in the way.

wheat paste posters showing black and white photos of diverse people, mixed typography, and dot motifs. Design for The Branch by J2

Creating Conversation

We created a gridded system of ever-changing dots representing the power The Branch holds. These dots are our voices and the people, places, and things directly impacted by them. They are the unity and division we live amongst, and they act as both a canvas and curtain of communication.

Digital ads featuring dynamic typography and graphic design by J2 for The Branch
Brick wall with event poster designed for The Branch by J2
bold sans serif font on solid background, branding for The Branch by J2

Creating (a) Movement

The Branch brand speaks through provocative statements and calls to action. The brand is almost always moving because the media landscape we currently live in never stops.

Getting the Good Word Out

A huge part of The Branch’s voice and reach happens through social media. We created a templated system of components to use across every app that cuts through the clutter with consistency.

black long sleeve shirt with brand voice for The Branch by J2
Green tote bag with sans serif type, branded merch for The Branch by J2
branded business cards for The Branch by J2
Comprehensive brand guidelines designed by J2 for The Branch
illustration of two happy designers opening modern door to a brick office building

Ready to
get to work?