We Promise.

Philadelphia is the poorest large city in the country. Did you know that? We definitely didn’t. Then we started our multi-year partnership with the United Way to create The Promise. The Promise is a city-wide movement to have 100,000 fewer people experiencing poverty by 2025. It focuses on removing barriers to secure, stabilize, and grow income for Philadelphians living below the poverty line. From fund raising to educational outreach to brand identity, website and campaign–we did it all. Calling this effort a daunting task does not do it justice, but we are invested in continuing to support this movement and use our powers for good in the fight against poverty in our fair city.


  • Brand Audit + Research
  • Brand Strategy + Positioning
  • Naming
  • Voice + Messaging
  • Logo Design
  • Visual Brand Identity
  • Brand Guidelines
  • Web Design + Development
  • Copywriting
  • Campaign Design
  • Video
  • Infographics
We the Promise.
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