Landing — J2

Be their 1st choice. Period.

Our approach to K-12 branding has been honed over many years and thousands of hours spent listening, learning, and working side by side with many dedicated teams at leading institutions like The Philadelphia School, Friends Central, Breck School, and Harlem Academy. Through this work, we've developed a branding philosophy specific to the education space—one that's based on a deep understanding of its unique priorities. In short, we know what's needed to build (and just as importantly, to sustain) a successful K-12 brand. For us, doing it right starts with our core principles.

Position—Make an A+ first impression.
There are a lot of options out there. What are your school’s superpowers? And why do students (and families) love you?

Impact—Celebrate your best and brightest.
Shine the spotlight on your students’ academic achievements and the teachers who set the stage for their growth.

Legacy—Connect your past to the present.
Shaping students’ hearts and minds matters—and so does your vision for putting today’s learners on a path to success.

Recognition—Be their 1st choice.
Get the recognition you deserve and become the school they’re crossing their fingers for.