The ‘Burbs are Back in Town

Modern. Classic. Cool. Three core ideas are at the heart of Kimco Realty’s latest retail overhaul, Suburban Square. We developed a brand strategy and identity rooted in those central ideas to embody the best of the Square’s art deco architecture and its flagship stores. With timeless style and premier shopping experiences, our brand positioned Suburban Square not just as a convenient option for the surrounding neighborhoods, but as an urban village and retail destination for the Greater Philadelphia region. The brand takes shape in the physical space, web, social, events, seasonal campaigns and a 10-foot-tall adirondack chair.