Bridging Gaps

If bridges could talk, what kind of stories would they tell? New York’s Mario M. Cuomo Bridge wasn’t just built to achieve new heights (and lengths). It was built to educate and inspire. We helped orchestrate the 3.5-mile shared-use path, and the brand surrounding it, to evoke the movement and progress of the Thruway. We designed all facets of the place including signage, sculpture and interactive displays that tell the story of the Hudson, allowing walkers, runners and bikers to immerse themselves in the river’s rich history while they get a little exercise.


  • Research + Discovery
  • Brand Strategy
  • Visual Identity
  • Brand Guidelines
  • Web Design + Development
  • Environmental Design
  • Exhibit Design

More Work

Avocet Tower
A work-life balance building brand.
Avocet Tower
Keystone Capsules
A tin company walks into a wine bar...
Keystone Capsules