Shop Penn
Meet You After Class
- Brand Strategy
- Brand Identity
- Branded Environment
- Campaign
- Website
- City & Place
- Education
Shopping Made Smarter
The University of Pennsylvania isn’t just one of the top Ivy League schools in the country; it’s a bustling retail community featuring landmark shops, restaurants and venues that, all told, is greater than the sum of its parts. We tapped into Penn’s more playful side to create an inclusive and welcoming brand designed to express the vibrance and diversity of the people, places and experiences on campus. After chemistry class, grab a cocktail. Before calculus, pick up a cardigan.
Mapping It Out
Beyond the unifying brand that brought all of the Penn shop owners together, we created a detailed map and events calendar that was available at every countertop and cash register across University City to help you discover where to go next.
Pick and Choose
The interactive directory, map, and events calendar were also easily searchable and accessible via the Shop Penn mobile site to help you shop till you drop and then grab a bite to keep you going.
Shop + Penn
Everything this popping shopping district has to offer came together in an integrated campaign that united businesses and reminded residents they’d be smart to stick around and shop locally.
