Shop Til You Drop

The University of Pennsylvania isn’t just one of the top Ivy League schools in the country, it’s a bustling retail community featuring landmark shops, restaurants and venues that, all told, is greater than the sum of its parts. We tapped into Penn’s more playful side to create an inclusive and welcoming brand designed to express the vibrance and diversity of the people, places and experiences on campus. After chemistry class, grab a cocktail. Before calculus, pick up a cardigan.


  • Research + Discovery
  • Brand Strategy
  • Naming
  • Brand Voice + Messaging
  • Visual Identity
  • Brand Guidelines
  • Web Design + Development
  • Campaign Development
  • Environmental Design

More Work

Friends’ Central School
Quaker values going further.
Friends’ Central School
Penn Dining
Helping Penn eat smarter.
Penn Dining