Open Source
Art For All
- Brand Strategy
- Brand Identity
- Brand Activation
- Branded Environment
- Campaign
- Arts & Culture
- City & Place
- Social Impact
From the Ground Up
Open Source brought 14 artists from around the globe to the streets of Philadelphia for a three-week citywide public art exhibition. In partnership with Mural Arts Philadelphia, we built the exhibition and every piece of collateral from the ground up based on a shapeshifting brand that literally breaks down the fourth wall to blur the lines between art, life, and the canvas we call our city. This was an all-hands-on-deck endeavor. Our web developer built it with plywood, a senior designer’s husband applied the vinyl, our creative director played lighting designer, and to this day we’re still scraping the yellow paint from our fingernails.
The Art of Design
We transformed a raw space into a vibrant art hub, creating an engaging environment that invites creativity and community interaction. A flexible rail system for rotating panels allowed artists to showcase their work as it was completed, ensuring a dynamic display that evolved throughout the exhibition. We also implemented modular panels that could be configured in various ways for different events, maximizing the usability of the space.
Shape & Shift
The logo is designed to shift and transform, much like the ever-changing canvas of the city itself. Its adaptable shape symbolizes the fluid nature of public art, constantly evolving to reflect the pulse of the community and the urban landscape. This flexibility embodies the exhibition’s mission to break down the traditional boundaries of art—removing the “fourth wall” and bringing creativity directly to the people.
Black and Yellow, Black and Yellow
We designed the brand in bold yellow and black to create a striking visual identity that commands attention and fosters a sense of excitement. The vibrant yellow symbolizes creativity, optimism, and energy, reflecting the dynamic nature of public art and its ability to inspire and engage communities. In contrast, the black provides a grounding element, adding sophistication and clarity to the design. Together, these colors not only enhance visibility but also invite exploration, encouraging residents and visitors alike to experience the exhibition as an accessible and integral part of the urban landscape.
