Feel the Love

The LOVE statue (and the park it sits in) is one of the most iconic spaces in Philadelphia—which itself is a city of iconic places. We set out to make our city proud and deliver a flexible brand identity that spoke to locals and visitors alike. In doing so, we created a visual identity and personality that was as comfortable welcoming a food truck festival as a black-tie affair. The identity plays in the park across signage, advertising and even ping pong tables (bucket list checked).


  • Brand Voice + Messaging
  • Visual Identity
  • Brand Guidelines
  • Environmental Design

More Work

Suburban Square
Brand and place for a suburban shopping mecca.
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Shop Penn
A brand for Penn’s retail curriculum.
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