Feel the Love
The LOVE statue (and the park it sits in) is one of the most iconic spaces in Philadelphia—which itself is a city of iconic places. We set out to make our city proud and deliver a flexible brand identity that spoke to locals and visitors alike. In doing so, we created a visual identity and personality that was as comfortable welcoming a food truck festival as a black-tie affair. The identity plays in the park across signage, advertising and even ping pong tables (bucket list checked).
Services
- Brand Voice + Messaging
- Visual Identity
- Brand Guidelines
- Environmental Design
