Sounds Good

Through interconnected activations of the historic Reading Railroad corridors, Mural Arts Philadelphia, The Rail Park, and the American Composers Forum transformed Philadelphia into a chorus of experimental soundscapes, performances and experiences. We designed a brand to make audiences literally see the sounds and used it across ad campaigns, event signage, swag, web and collateral. The event looked and sounded pretty damn good if we do say so ourselves.


  • Brand Audit + Research
  • Brand Strategy + Positioning
  • Naming
  • Logo Design
  • Visual Brand Identity
  • Print Design
  • Campaign Design

More Work

Asian Arts Initiative
A brand connecting cultural expression with social change.
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Brand identity for the nation’s largest public art program.
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