Northern Liberties
Off Beat
- Brand Strategy
- Brand Identity
- Branded Environment
- Website
- City & Place
Branding Philly’s Original Suburb
We were lucky enough to work with one of the city’s funkiest and fastest growing neighborhoods (which also happens to be where home to our studio) to celebrate their off-beat energy and welcome new businesses and residents to take root. We created a brand strategy and identity inspired by the character of the Northern Liberties streets, challenging all who visit to never follow the same path twice, unless you really like that restaurant you just stumbled upon, of course.
Find Your Path
The backbone of the new visual identity is a series of linework patterns used to represent the wide variety of “paths” that represent the diverse and endless possibilities that Northern Liberties has to offer. Both literally and figuratively, the path can be as direct or fluid as each individual needs to find what they’re looking for.
