Monumental Task
How can Philadelphia ensure its monuments represent the people? With dialogue, discourse and massive sculptures, Monument Lab is working to do just that. In collaboration with Mural Arts Philadelphia, we designed a brand that embraces the experimental nature of the project. With playful and exploratory typography, the brand invites new perspectives, incites overdue conversations, and challenges the community to determine our shared future.
Services
- Research + Discovery
- Brand Strategy
- Brand Voice + Messaging
- Visual Identity
- Brand Guidelines
- Collateral
- Environmental Design
