Monumental Task

How can Philadelphia ensure its monuments represent the people? With dialogue, discourse and massive sculptures, Monument Lab is working to do just that. In collaboration with Mural Arts Philadelphia, we designed a brand that embraces the experimental nature of the project. With playful and exploratory typography, the brand invites new perspectives, incites overdue conversations, and challenges the community to determine our shared future.


  • Research + Discovery
  • Brand Strategy
  • Brand Voice + Messaging
  • Visual Identity
  • Brand Guidelines
  • Collateral
  • Environmental Design

More Work

Open Source
Everything and anything for this city-wide art extravaganza.
Open Source
Love Park
A visual identity for one of Philly’s most iconic public spaces.
Love Park