Monument Lab

A Monumental Task

Woman speaking into a microphone at a branded podium with the city in background
Services
  • Brand Strategy
  • Brand Identity
  • Brand Activation
  • Branded Environment
Industry
  • Arts & Culture
  • City & Place
  • Social Impact

How can Philadelphia ensure its monuments represent the people?

With dialogue, discourse, and massive sculptures, Monument Lab is working to do just that. In collaboration with Mural Arts Philadelphia, we designed a brand that embraces the experimental nature of the project. With playful and exploratory typography, the brand invites new perspectives, incites overdue conversations, and challenges the community to determine our shared future.

black and orange typographic logo for citywide art exhibition
black and orange typographic word mark for citywide art exhibition

Type Play

The expressive typography used in the logotype embodies the festival’s experimental spirit. Each letter is thoughtfully crafted to build around the central idea of public art, creating a cohesive visual identity that encourages exploration and engagement. This design not only symbolizes the festival’s mission to challenge traditional notions of monuments but also invites the community to participate in a dialogue about art, history, and shared experiences.

African American woman speaking at branded podium
Woman speaking at orange and black branded podium
African American woman speaking at a podium with orange and black typographic logo with city in the background
Orange and black typographic brochure cover for art exhibition
black and orange graphic layout with sketches and illustrations

Starting the Conversation

The brand for Monument Lab was designed to be inclusive, featuring provocative questions and public-submitted artwork that encourage interaction and contemplation. By inviting community members to contribute their thoughts and creative expressions, the festival fosters a sense of ownership and involvement in the public art dialogue.

black, white, and orange brochure spread with dynamic headlines and large body copy
orange brochure spread with organized list of event copy
black brochure spread with lines, shapes, and photos
Outside art installation of transparent excavator
Signage for citywide art exhibition
Art exhibition newspaper
Modern art exhibition newspaper layout
Man reading exhibition newspaper on city bench
Art exhibition newspaper spread
graphic newspaper layout featuring exhibition event listings
graphic newspaper layout for art exhibition showcasing feature story
mirror sculpture in park
brick building facade with art installations
volunteers working at exhibition wearing colorful graphic logo tshirts
illustration of two happy designers opening modern door to a brick office building

Ready to
get to work?