Suburban Square
The ‘Burbs are Back in Town
- Brand Strategy
- Brand Identity
- Branded Environment
- Campaign
- Website
- City & Place
Modern. Classic. Cool.
Three core ideas are at the heart of Kimco Realty’s retail overhaul, Suburban Square. We developed a brand strategy and identity rooted in those central ideas to embody the best of the Square’s art deco architecture and its flagship stores. With timeless style and premier shopping experiences, our brand positioned Suburban Square not just as a convenient option for the surrounding neighborhoods, but as an urban village and retail destination for the Greater Philadelphia region. The brand takes shape in the physical space, web, social, events, and seasonal campaigns.
Circling the Square
We worked with Exit, our integrated wayfinding agency, to bring the brand we created into the built environment. That materialized in many ways across the Square, from parking garage wayfinding, to custom directory units, to a larger-than-life sculptural monogram that welcomes you to a one-of-a-kind shopping experience. Wherever you find yourself in Suburban Square, the brand is right there with you.
A Living, Breathing Brand
After the brand was built, we began to work at a regular cadence with the Square to infuse their look and feel into all of their communication. We saw an opportunity to elevate and unify how they promote their high-end selection of retailers, experiences, and events.
The Season of Square
Trends come and go like the weather, and we refresh the imagery and voice of Suburban Square at the same pace. Working at a monthly pace, we craft hyper-seasonal assets that tap into whatever’s hot. Or cool.
