Suveto
Getting Vets Together
- Brand Identity
- Brand Activation
- Branded Environment
- Campaign
- Workplace
Practice Made Perfect
Suveto’s sole purpose is to empower veterinary professionals no matter where they are in their careers. From a network of hospitals, to financial lending, to a series of programs for students and recent grads. Their impact on the veterinary profession is wide, but their story was too complicated. Were they a hospital network? An education platform? They were both and more. Beyond messaging and voice, their visual brand was flat and sinking into a sea of sameness. We helped them find a unifying message and a flexible visual system that rivaled the amazing work they are doing for the profession. A unifying rally cry, “Let’s Vet Together.” became the ethos behind it all.
Visual Identity Unleashed
A striking visual identity system was comprised of illustrations created completely from CGI leashes (collab w/ Made By Radio), custom photography of Suveto vets and pets, and a system of gradient landscapes that it all lived within.
Speaking Veterinarians’ Language
Suveto has a lot to say, and they needed a platform to clearly and impactfully articulate it. We created a comprehensive messaging framework and brand voice guidelines to steer clear, concise, and resonant communication across the entire organization and unite it as one.
Vetting Around Town
Reaching and connecting with veterinarians can be a difficult prospect. We used targeted campaigns in and around veterinary trade shows to zero in on prospects. A tight media strategy and creative that beautifully captured Suveto’s place in the industry led to giant spikes in recruiting, boosts in brand awareness, and a clear articulation of their mission.
Lots of Leashes
Trade shows are places where veterinarians convene to look for what’s next in their industry. Suveto needed to make a statement. We did it by hanging a few hundred custom leashes from the ceiling to create an experience like no other in a convention hall filled with a lot of what you’d expect.
“J2 helped us articulate our brand and message in a way that truly inspired every Suveto employee. They were partners in every sense of the word.”
Courtney Post — President, Suveto
