Well-Rehearsed

Visualizing a century of music education is no easy task. So, when Settlement came to us in need of a brand that reflected not only their 110-year legacy, but their commitment to making our kids musical, we were all-in. We designed a mark inspired by a conductor’s wand that embodies both the measured control of a well-rehearsed performance and the rhythm and movement of the art that is created. Around it, we built a functional brand to use across the organization, from show posters to advertising to music sheets. We still haven’t learned how to play the piano.