Settlement Music School
Well-Rehearsed
- Brand Identity
- Brand Activation
- Campaign
- Website
- Education
Visualizing a century of music education is no easy task.
So, when Settlement came to us in need of a brand that reflected not only their 110-year legacy, but their commitment to making our kids musical, we were all-in. We designed a mark inspired by a conductor’s wand that embodies both the measured control of a well-rehearsed performance and the rhythm and movement of the art that is created. Around it, we built a functional brand to use across the organization, from show posters to advertising to music sheets. We still haven’t learned how to play the piano.
Set Your Pace
The logo’s flowing lines and dynamic shapes capture the essence of a conductor’s movements, representing the guidance and inspiration that educators provide to their students. This design not only reflects the school’s commitment to fostering musical excellence but also embodies the discipline and dedication required in the study of music. By visually connecting to the art of conducting, the logo reinforces Settlement Music School’s mission to empower future musicians and leaders within their community.
