Grace & beauty in life and death.

What better place to have a picnic than a cemetery, right? Since its inception in 1836, Laurel Hill was designed for just that, a public space to honor the dead and celebrate the living. But with two distinctly different locations east and west of the Schuylkill River, and two distinctly different audiences they stood in service to, they quite literally needed to bridge their communication gaps. We dug in deep with their teams to uncover a revitalized brand voice and visual identity that represented a place for rest and recreation, where all are invited to experience history, art, and the beauty of nature.