Laurel Hill
A Cemetery Brought to Life
- Brand Strategy
- Brand Identity
- Brand Activation
- Branded Environment
- Website
- City & Place
Bridging the Great Divide
What better place to have a picnic than a cemetery, right? Since its inception in 1836, Laurel Hill was designed for just that, a public space to honor the dead and celebrate the living. But with two distinctly different locations east and west of the Schuylkill River, and two distinctly different audiences they stood in service to, they quite literally needed to bridge their communication gaps. We dug in deep with their teams to uncover a revitalized brand voice and visual identity that represented a place for rest and recreation, where all are invited to experience history, art, and the beauty of nature.
Grace and Beauty in Life and Death
The new logo effectively addresses both the living and the legacy of those who have passed, highlighting its dual purpose as a sacred resting place and a vibrant public space. By incorporating design elements that resonate with both audiences, the logo reinforces the idea that the cemeteries are not just memorials but also community hubs where people can gather, reflect, and celebrate life.
Digging Up Some Dirt
The website is elegant and rich, serving as a comprehensive resource that celebrates the vibrant culture of both the cemeteries and the arboretum. The site features a wealth of historical and current events, offering visitors insights into the unique stories and legacies that define this significant space. Detailed descriptions, engaging narratives, and stunning imagery immerse users in the rich history and natural beauty of the grounds.
