Rising Above
Soaring 22 stories into the Bethesda skyline, this architectural landmark needed a name—and brand—to match its vision of becoming a catalyst for networking and social interaction. We created a strategy and brand identity to capture the tower’s interconnected relationship of space, materials and movement, redefining the future of work-life balance (but keeping it sexy).
Services
- Brand Audit + Research
- Brand Strategy + Positioning
- Naming
- Logo Design
- Visual Brand Identity
- Brand Guidelines
- Copywriting
- Print Design