Rising Above

Soaring 22 stories into the Bethesda skyline, this architectural landmark needed a name—and brand—to match its vision of becoming a catalyst for networking and social interaction. We created a strategy and brand identity to capture the tower’s interconnected relationship of space, materials and movement, redefining the future of work-life balance (but keeping it sexy).


  • Research + Discovery
  • Brand Strategy
  • Naming
  • Visual Identity
  • Brand Guidelines
  • Collateral
  • Environmental Design

More Work

Suburban Square
Brand and place for a suburban shopping mecca.
Suburban Square
Northern Liberties
Branding our neighborhood.
Northern Liberties