Rising Above
Soaring 22 stories into the Bethesda skyline, this architectural landmark needed a name—and brand—to match its vision of becoming a catalyst for networking and social interaction. We created a strategy and brand identity to capture the tower’s interconnected relationship of space, materials and movement, redefining the future of work-life balance (but keeping it sexy).
Services
- Research + Discovery
- Brand Strategy
- Naming
- Visual Identity
- Brand Guidelines
- Collateral
- Environmental Design