Off Beat

What was once intended to be Philadelphia’s first suburb is now one of the city’s funkiest and fastest growing neighborhoods (it also happens to be where our studio is). We worked with the Northern Liberties Business Improvement District to celebrate the off-beat energy of the neighborhood and welcome new businesses and residents to take root. We created a brand strategy and identity inspired by the character of the Northern Liberties streets, challenging all who visit to never follow the same path twice, unless you really like that restaurant you just stumbled upon, of course.