Penn Dining
You Are What You Eat
- Brand Strategy
- Brand Identity
- Campaign
- Website
- Education
Full Plates Deserve Balanced Diets
Penn needed to rebrand their dining experience to make sure students knew this was definitely not their high school cafeteria. They needed a look as curated as their menus and as diverse as the students on campus. It was an opportunity to break free from the more formal university brand and have some fun playing with their food. Rooted in the concept of “you are what you eat”, we created a flexible system of illustrations and typography that embody an “Eat Smart” mentality. With just the right balance of whimsy and flavor, their new brand is all about feeding minds, fueling success, and eating up life at Penn. Now we’re hungry. Are you hungry?
Illustrations by Abbey Lossing
A Meal Plan for Every Appetite
Illustrations gave us the flexibility to represent the diverse dining experiences and vibrant campus life at Penn, showcasing everything from sustainability efforts to community gatherings. These visuals not only brought clarity to Penn Dining’s values but also embodied the welcoming, sophisticated spirit they wanted to create. By infusing the designs with the essence of a true Ivy League experience, the illustrations helped shape an environment that feels both aspirational and deeply connected to the university’s rich tradition.
More than a Resource
The website we designed for Penn Dining serves as a dynamic hub, offering a seamless and engaging user experience. We focused on making the site not only visually compelling but also highly functional, with intuitive navigation that allows users to explore dining options, sustainability initiatives, and special events with ease. The website is more than a resource—it’s a digital extension of the true Ivy League experience, connecting students and staff to the heart of Penn’s dining community.
