SiteSound
Sounds Good
- Brand Strategy
- Brand Identity
- Brand Activation
- Branded Environment
- Campaign
- Website
- Arts & Culture
- City & Place
- Social Impact
Swoosh. Vroom.
Through interconnected activations of the historic Reading Railroad corridors, Mural Arts Philadelphia, The Rail Park, and the American Composers Forum transformed Philadelphia into a chorus of experimental soundscapes, performances and experiences. We designed a brand to make audiences literally see the sounds and used it across ad campaigns, event signage, swag, web and collateral. The event looked and sounded pretty damn good if we do say so ourselves.
Embracing Community
The brand was crafted to be welcoming and inclusive, reflecting the vibrant Chinatown neighborhood where the event took place. Recognizing the importance of accessibility, we set all materials in both English and Mandarin, ensuring that the festival was inviting to the local community and beyond. This bilingual approach not only fosters a sense of belonging but also celebrates the rich cultural tapestry of the area.
Word Play
The vibrant typography and playful use of words and sounds captured the essence of the festival, effectively communicating its context and theme. This dynamic design not only conveys information but also activates the site and sound senses, immersing attendees in a sensory experience that reflects the festival’s spirit. By combining engaging visuals with clever wordplay, the brand creates a lively atmosphere that resonates with the audience, inviting them to explore and enjoy all that the Site/Sound festival has to offer.
