At The Center

In the heart of Philadelphia’s Chinatown lies a multidisciplinary arts center that has become a catalyst for community creation. The Asian Arts Initiative was looking for a brand reflecting their 25-year legacy of connecting cultural expression with social change. The result was a brand that encapsulated their role in the diverse experiences of the community, and positioned them to continue making a difference in their own corner of the world.


  • Brand Audit + Research
  • Brand Strategy + Positioning
  • Voice + Messaging
  • Logo Design
  • Visual Brand Identity
  • Brand Guidelines
  • Print Design

More Work

Mural Arts
Brand identity for the nation’s largest public art program.
Mural Arts
Kimmel Cultural Campus
Uniting the performing arts of Philadelphia.
Kimmel Cultural Campus