The Muse

City Living As It Should Be

Website homepage with minimal navigation and bold text logo designed for The Muse luxury apartment building by J2
Services
  • Brand Strategy
  • Brand Identity
  • Brand Activation
  • Branded Environment
Industry
  • Real Estate

Live Inspired

At 301 S. 19th Street, an Egyptian Revival style building towers above the idyllic Rittenhouse neighborhood in Center City Philadelphia. Known in a past life as the Townhouse, this historic landmark needed a refresh to align with current-day Philadelphia. The development team knew they wanted to honor the legacy of the building while appealing to a new generation of Philadelphians, and came to us for an experience that could do
that very thing. We let the city be our muse.

side view of The Muse Philadelphia, a historic building in a city setting
text logo created for The Muse luxury apartments by J2 branding agency
Construction signs in rich autumnal color palette with modern photography and typography, branding and design by J2
Leasing office business card for The Muse apartment building, branding and design by J2
Stationary suite for the Muse, a luxury apartment building in Philadelphia, including letterhead, business cards and postcards
Apartment number sign next to midcentury modern wood door, wayfinding strategy by J2 for The Muse

Make Your Other Keys Jealous

At The Muse, every detail of the brand and living experience has been thoughtfully curated, and every space impeccably designed. From custom room signs to personalized welcome kits and everything in between, no element is too small to reflect the elegance and creativity of this beautiful building.

branded keychains for The Muse luxury apartments, design by J2
Minimalist business card for The Muse featuring brand voice and logo design by J2
Illustration of pomegranate, bottle, coffee mug, and palm frond. Wallpaper design by J2 for The Muse
business cards featuring custom illustrations of two residents enjoying a meal. The cards are placed on a green fabric chair in front of a light wood dining table. The Muse branding by J2

Luxury with Local Flair

For The Muse, we designed a sleek and modern monogram that perfectly captures the building’s balance between classic elegance and contemporary flair. The monogram features interlocking letters in a minimalistic yet bold style, creating a sense of movement and harmony. It embodies The Muse’s identity as a space that inspires creativity and sophistication.

Modern business card with information about The Muse, a luxury apartment building in Philadelphia PA. Branding and graphic design by J2
Smart phone displaying social media ad for luxury apartment complex, The Muse. The phone is places on a green chair. Design by J2
Postcards featuring custom branded illustrations of city scenes. Branding for The Muse by J2.
Oversized canvas tote with The Muse logo and branding by J2
Yellow t-shirt featuring brand voice copy and logo by J2, merchandise for The Muse luxury apartments
illustration of two happy designers opening modern door to a brick office building

Ready to
get to work?