Nationalities Service Center
We Stand with Immigrants
- Brand Strategy
- Brand Identity
- Brand Activation
- Social Impact
Celebrating Our Individual Journeys
As the leading immigrant and refugee service organization in Philadelphia, Nationalities Service Center empowers immigrants to thrive in our communities and pursue a just future. For their 100th anniversary, we embarked on a branding process to reinvigorate awareness, respect and support for their organization. Rooted in deep discovery and inspired by textiles from around the world, the new identity celebrates our individual journeys and the strength we gain by standing together.
Stronger Together
Their new logo draws inspiration from traditional basket weaving, symbolizing the strength and resilience of communities coming together to support new immigrants in Philadelphia. Just as woven baskets are crafted from diverse materials to create something beautiful and functional, this logo reflects the collaborative spirit that defines the Nationalities Service Center’s mission.
A Tight System
The design is built on a simple grid system that ensures consistency and organization across all materials, providing a reliable framework for their messaging. We activated this grid with vibrant fonts and colors that reflect the energy and diversity of the communities they serve. This approach not only enhances visual appeal but also empowers the Nationalities Service Center to effectively convey their mission and connect with their audience, all while maintaining a professional and polished look.
