The Fels Institute of Government at the University of Pennsylvania has pioneered the study and practice of public administration for more than 80 years. Under the direction of Fels’ Executive Director, Nelson Lim, the school wanted to create an annual report to showcase their prestigious programs and their immediate, real-world impacts. J2 partnered with the Fels team to design a print piece that felt engaging and accessible with a sophisticated and intellectual feel. The resulting State of Fels chronicles the work and impressive contributions of the 2015-2016 Fels community, including students, alumni, faculty, and staff.
J2 designers enjoyed the challenge of marrying Fels’ real-world approach to public administration with the program’s rich history at Penn. The partnership between J2 and Fels was so successful that we continued our engagement to create strategic messaging for Fels’ Executive MPA and Certificate Programs, including a tagline, boilerplate copy, and a series of advertising headlines.